Yes, peace flag house is a house.

Peace Flag House’s name comes from the two rainbow peace flags that fly on the front of the house. These flags have become a bit of a neighbourhood landmark.

We put the flags up in 2013 because we live across the street from a high school and we know there are high rates of homophobic and transphobic bullying in our schools.

We wanted any kids at the high school that may be struggling with bullying and acceptance to know they weren’t alone.

Putting up the flags felt like a simple act. But those flags sparked an ongoing wave of hate crimes targeted at our house. Homophobic graffiti, stolen flags, broken flag poles and slashed tires became normal.

But those flags also brought the neighbourhood together in the most spectacular way. Pascal tells the full story here for Tedx Ryerson.

pascal murphy tedx.png Peace Flag House

Peace Flag House has become short-hand for our ethical luxury perspective: we choose to answer hate with inclusion, anger with love and injustice with delight.

We believe in creating the world we wish to live in and we believe in delighting in the process.

We have learned through our experience with community development, education and digital communications that stories are the essence of this work.

Stories change minds, shift perspectives and most importantly they build connections. Whether chatting with your neighbour, posting on Instagram, building a web site or hosting a big PR event, delighting your audience with the story of the good you bring to the world is invaluable.


Our Team

SarahJeanHarrison2.jpg Sarah Jean Peace Flag House

Sarah Jean Harrison

Co-founder & Creative Director

DSC_0032.jpg Pascal Murphy Peace Flag House

Pascal Murphy

Co-founder & Financial Director


Raised on a farm in rural Ontario where the ability to tell a good story is a key social skill, Sarah Jean discovered at an early age her knack for uncovering the heart of a story and engaging people in its telling.

With a mind for communications and a love of ethical luxury, Sarah Jean jumps at the chance to translate brands into stories and experiences that open hearts and delight the senses.


Pascal Murphy was never one to follow the crowd. As a student at Kings College at Western University, Pascal created his own undergraduate degree, Social Justice and Peace Studies, which became one of the College’s most popular programs.

Pascal founded Peace Flag House with Sarah Jean in 2010, dedicating the space to bringing positive social change to the world one small, glorious step at a time.